Sustainability is no longer an option but a requirement for success on Bol.com. Since the platform's update in January 2026, the 'Goede Keuze' (Good Choice) label has been more prominent than ever. Consumers are increasingly filtering for sustainable products, and Bol.com rewards sellers who lead in this area with better visibility.
What Has Changed in 2026?
Where the 'Goede Keuze' label was previously a nice extra, it is now an essential part of the buying experience. The criteria have been tightened and now include not only the product itself but its entire lifecycle and the logistical chain.
1. Stricter Product Criteria
In 2026, Bol.com is working with independent bodies to even more strictly validate the sustainability claims of products. Whether it's recycled materials, energy efficiency, or fair production: burden of proof is key.
2. Sustainable Logistics
The label is now also influenced by how you ship. Sellers who use plastic-free packaging and CO2-neutral delivery options get priority. This is where automation comes into play.
How You as a Seller Obtain the Label
Getting the 'Goede Keuze' label requires a proactive attitude. Here are the steps you need to take:
- Audit your assortment: Which products already meet the new standards and which need to be replaced or adapted?
- Optimize your data: Ensure all sustainability attributes are correctly filled in your product information (PIM).
- Choose sustainable partners: Work with suppliers and logistics partners who prioritize sustainability.
The Role of Automation
Managing a sustainable assortment brings extra administration. You need to track certificates, report packaging data, and ensure your logistical choices are consistent.
With BolSync, you can streamline this process. By seamlessly synchronizing your Shopify inventory and product data with Bol.com, you ensure that the correct sustainability attributes are always up-to-date. Moreover, through smart integrations, you can directly choose the most sustainable shipping option for every order.
Conclusion: A Green Future
The 'Goede Keuze' label is the symbol for trust and quality on Bol.com in 2026. By investing in sustainability now and automating the associated processes, you secure your company's place in the future of e-commerce.
Your Action List for a 'Goede Keuze':
- Check the updated sustainability criteria in the seller account.
- Update your product information with relevant certifications.
- Switch to sustainable shipping materials.
- Use BolSync to ensure your data integrity.
Ready to Go Sustainable?
Try BolSync free for 30 days and discover how to automate your sustainable growth.
